Turn Sales Calls Into Your Strength.

We help sales teams have better conversations, shorten sales cycles, and increase close rates.

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Workshops & Training That Sales Reps Love
Expert Guidance for Busy Sales Leaders
Proven Process Backed by Big Wins

Has your company ever lost out on revenue because of a sales call gone wrong?

Even with strong lead flow and talent on your team, we understand how frustrating it is when quality leads don't result in closed deals. We help organizations get better at sales calls so they can:
Eliminate lead burn and lost deals
Improve close rates and shorten cycles
Turn struggling reps into success stories
At BridgeSelling™, we believe fixing broken sales calls is the first step to massive sales success.   
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What We Do:

Help organizations turn every call into their best sales call.

Solidify a Sales Call Strategy That Truly Works

Many sales systems are optimized around the wrong things. We fine tune your call strategy around what is proven to close sales.

Train Teams to Sell With Clarity and Confidence

Sellers perform to the level of their training. From veteran reps to new hires, our training is designed to raise the floor for all.

Help Sales Leaders Coach More Effectively

Pipeline reviews and forcasting sessions aren’t enough. Through better sales structure and scoring the right things, we help leaders become dynamic coaches that reps want to learn from.
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Sales leaders have so much on their plate...

From managing teams to executing strategies, it’s impossible to catch all the small details that can make a big difference in results. 
After years of working with revenue teams and analyzing hundreds of sales calls we’ve developed a specific process that brings clarity, simplicity, and scalability to sales call strategy.

Our model is easy for reps to learn, simple for leaders to coach to, and complements, not competes with other sales methodologies. 

We're proud of our results, which include:
Helping teams double close rates
Shortening time to first sale by 75%
Tripling revenues in 30 days  
Scaling teams by 4x without sacrificing quality
Jonny Holsten

— Founder & CEO

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What Sales Leaders and Reps are Saying:

“Before working with BridgeSelling™ I lacked confidence in my sales calls and every conversation was different than the last. Working with BridgeSelling™ helped me structure my calls in a new way that gave me clarity and made it easy for customers to buy.”

Inbound Sales Rep

"When we rolled out the Bridge Training, we honestly didn’t expect to see results this fast, but it completely changed how our new hires approached their calls. The training broke down sales in a way that made sense, especially around developing the ‘why’ behind the customer’s decision to move forward."

Team Leader

Managing 10+ Reps

“In my first leadership role, working with BridgeSelling™ has made a big impact on my ability to train new reps and coach my team. The unique call flow they developed for us helps me better score my reps and give them guidance that raises performance and customer experience.”

Sales Team Leader

Managing 10+ Reps

“In the past, I was trying to juggle new hire training and managing our sales floor. With the help of BridgeSelling™, I’ve been able to step back and focus on managing while our team leads are confidently and effectively leading the trainings.”

Sales Manager

Leading 50+ Reps

“Our sales reps and leaders love working with BridgeSelling™. The tools they gave our people have greatly impacted our training, coaching, and led to record numbers as a sales department in a short period of time.”

Executive VP

Overseeing 4 Sales Managers and 50+ Reps

“I’ve been in my industry for 22 years, and our close rate was already above average. But working with BridgeSelling showed me there was still a better way to do things. They helped us refine how we show up for our prospects and equipped us with a system that’s already led to new deals we wouldn’t have landed otherwise.”

Business Owner and Team Lead

"The framework helps me understand where we are in the call, making it easier to guide prospects through all the important information that leads to the best solution for them. It taught me how to tackle tougher topics with confidence and, more importantly, how to better qualify customers so we can truly help them."

Sales Rep

"The tools and frameworks that BridgeSelling™ has given our team make navigating sales conversations 10x easier. I feel confident selling and credit a lot of my success as a first-time salesperson to the training and coaching they’ve given me."

Inbound Sales Rep

“One of our brand-new reps came out of training and landed 7 full applications in her first two weeks—all because she felt confident in her conversations and knew how to connect with the customer’s needs. The Bridge Training gave her (and the rest of the team) a solid foundation to build on. It's been a huge win for our onboarding process.”

Team Leader

Managing 10+ Reps

“What stood out most was their ability to coach with both kindness and precision. They helped me and my team level up without ever making us feel behind. I’m now more confident, more efficient, and more effective in how I lead and grow the business. If you get the chance to work with Jonny and Erin, take it. You’ll be glad you did.”

Business Owner and Team Leader

"BridgeSelling™ completely changed how I feel about getting on the phone. I used to feel unprepared and overwhelmed with just a script in front of me. Now I actually know how to guide the conversation and stay in control."

Sales Rep

"The tools and frameworks that BridgeSelling™ has given our team make navigating sales conversations 10x easier. I feel confident selling and credit a lot of my success as a first-time salesperson to the training and coaching they’ve given me."

Inbound Sales Rep

“Our sales reps and leaders love working with BridgeSelling™. The tools they gave our people have greatly impacted our training, coaching, and led to record numbers as a sales department in a short period of time.”

Executive VP

Overseeing 4 Sales Managers and 50+ Reps

“In my first leadership role, working with BridgeSelling™ has made a big impact on my ability to train new reps and coach my team. The unique call flow they developed for us helps me better score my reps and give them guidance that raises performance and customer experience.”

Sales Team Leader

Managing 10+ Reps

“I’ve been in the mortgage business for 22 years, and my close rate was already strong—about 152% of the industry average. But working with Jonny and Erin showed me there was still a better way to do things. They helped me refine how I show up for my referral partners and equipped me with a system that’s already led to new deals I wouldn’t have landed otherwise.”

Business Owner and Team Leader

“Before working with BridgeSelling™ I lacked confidence in my sales calls and every conversation was different than the last. Working with BridgeSelling™ helped me structure my calls in a new way that gave me clarity and made it easy for customers to buy.”

Inbound Sales Rep

"The framework helps me understand where we are in the call, making it easier to guide prospects through all the important information that leads to the best solution for them. It taught me how to tackle tougher topics with confidence and, more importantly, how to better qualify customers so we can truly help them."

Sales Rep

"The tools and frameworks that BridgeSelling™ has given our team make navigating sales conversations 10x easier. I feel confident selling and credit a lot of my success as a first-time salesperson to the training and coaching they’ve given me."

Inbound Sales Rep

“What stood out most was their ability to coach with both kindness and precision. They helped me and my team level up without ever making us feel behind. I’m now more confident, more efficient, and more effective in how I lead and grow the business. If you get the chance to work with Jonny and Erin, take it. You’ll be glad you did.”

Business Owner and Team Leader

"BridgeSelling™ completely changed how I feel about getting on the phone. I used to feel unprepared and overwhelmed with just a script in front of me. Now I actually know how to guide the conversation and stay in control."

Sales Rep

“In my first leadership role, working with BridgeSelling™ has made a big impact on my ability to train new reps and coach my team. The unique call flow they developed for us helps me better score my reps and give them guidance that raises performance and customer experience.”

Sales Team Leader

Managing 10+ Reps

“Our sales reps and leaders love working with BridgeSelling™. The tools they gave our people have greatly impacted our training, coaching, and led to record numbers as a sales department in a short period of time.”

Executive VP

Overseeing 4 Sales Managers and 50+ Reps

“In the past, I was trying to juggle new hire training and managing our sales floor. With the help of BridgeSelling™, I’ve been able to step back and focus on managing while our team leads are confidently and effectively leading the trainings.”

Sales Manager

Leading 50+ Reps

"The tools and frameworks that BridgeSelling™ has given our team make navigating sales conversations 10x easier. I feel confident selling and credit a lot of my success as a first-time salesperson to the training and coaching they’ve given me."

Inbound Sales Rep

“Before working with BridgeSelling™ I lacked confidence in my sales calls and every conversation was different than the last. Working with BridgeSelling™ helped me structure my calls in a new way that gave me clarity and made it easy for customers to buy.”

Sales Rep

Our Three-Step Process

1

We Evaluate and Learn

First, we evaluate and understand your unique sales process, product, and customers before making recomendations or proposing changes.
2

Standardize What is Proven to Close Deals

Next, we take what is proven to close sales in your organization and combine it with our BridgeSelling™ Framework to create new systems that reps can apply instantly.
3

Empower Your Team to Sustain Sales Success

Then, we support sales leaders and reps with ongoing call reviews, scoring, and coaching to solidify long-term success.
Ready to turn sales into your strength?
Contact us today to start a conversation.

Leave Broken Sales Calls in the Past.

You don't need A+ talent to create an A+ sales system. You need a playbook built for your unique team, product, and customer base.
The BridgeSelling™ Framework has helped countless sales professionals drive hundreds of millions in sales the right way. Your organization could be next.
When you're ready to make sales calls your strength...

How Much Revenue Can You Recover by Improving Your Sales Calls?

See how much growth you could experience without increasing lead flow, growing your sales team, or changing your product.  
Revenue Recapture Assessment
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