About BridgeSelling™:
Get to Know Our Team, Our Beliefs, and how we can help you win.
Our job is very simple. Deliver engaging and impactful training for sales teams.
Sales training should be the most engaging, exciting and impactful meeting of the week.
That’s what drives us.
Before launching BridgeSelling™, Jonny Holsten spent years helping companies clarify their marketing message. Their leads got better. Their pipeline grew. But revenue still slipped through the cracks because the problem wasn't just marketing.
Sellers were burning good leads because they weren’t getting consistent and world-class sales training. After analyzing hundreds of deals and call recordings, Jonny realized most sales conversations lacked connection, energy, and foundational communication skills that are critical to selling effectively.
That realization led to the creation of our methodology, designed around what the best conversations had in common and what the worst ones were missing. What makes the BridgeSelling™ Framework so effective is its designed to be simple to learn, easy to follow, and customizable to every business in ways most sales frameworks aren’t.
Clients of ours have quickly become passionate adopters of the frameworks and tools we train on and have seen substantial growth, including one organization that grew from $3.5M to $33M in monthly revenue in under a year.
Today, BridgeSelling™ is led by Jonny Holsten with Erin Fults serving as our Director of Strategy & Training. We also have a small team of BridgeSelling™ Certified Trainers who use our methodologies in their own practices.
Meet our Core Team:
Jonny Holsten - Founder & CEO
Jonny has spent his career helping companies improve messaging and sales performance. He created the BridgeSelling™ Framework after seeing too many reps struggle to close deals without a clear plan. Today, Jonny’s primary focus is delivering world-class training to sales teams, speaking to business owners and sales leaders, and helping BridgeSelling Clients have major breakthroughs. Outside of Jonny’s role in BridgeSelling™, he also serves as a Partner Coach at the Question First Group, where he trains leadership and sales teams on how to be better communicators.
He lives in Phoenix, AZ, with his wife, two kids, and two boxers.
Erin Fults - Director of Strategy and Training
Erin brings over 19 years of business, coaching, and facilitation experience to BridgeSelling, having started and operated two businesses. As a seasoned facilitator and trainer, she helps create speaking engagements, workshops, and programming for BridgeSelling™ that create paradigm shifts and true transformation.
Erin lives in Mississippi with her husband and three children. She enjoys hosting friends and family, reading, and cheering her kids on at their games and performances.
BridgeSelling™ Certified Trainers
We also have a small group of certified BridgeSelling™ trainers. If one of them referred you here, be sure to let us know! And if you’re a sales trainer interested in using the BridgeSelling Framework to become a more powerful and transformational coach, we’d love to meet you.
Curious about bringing in a trainer for your sales team? Here are the next three steps:
1.
Start a Conversation
Request a call with our team to discuss your goals, sales training challenges, and whether we can help solve them.
2.
Experience an Initial Training
If we both feel like there’s potential to win big together, we’ll do an initial training at low or no cost to get to know each other.
3.
Commit to a Longer Engagement
If the initial training is a great experience for all involved, and we're both excited by the opportunity to continue working together, we’ll proceed with a 6 or 12 month engagement.
FYI - Our best-fit clients are sales leaders or owners of organizations that have major upside due to challenges caused by a lack of world-class training. Our typical engagement is $5,000 to $10,000 for monthly team training depending on the size of your team. As of today, we have one opening for the rest of 2026, and several openings for 2027. If you’re looking at options for team training in 2027, now is a great time to begin the conversation.