Before BridgeSelling™, our founder, Jonny Holsten, spent years helping companies clarify their marketing messages. But no matter how strong the leads were, one problem kept showing up:
Sales departments were burning new leads.
Reps didn’t know how to move the conversation forward. Deals stalled—even when the fit was right.
So Jonny started listening to the calls themselves. Patterns emerged. Habits revealed themselves. And that’s where BridgeSelling™ began.
The first team to use the system scaled from $3.5M to $33M/month in under a year.
Since then, we’ve helped sales teams in industries from financial services to education and professional services install a simple, effective structure that their reps actually use.