Build a Sales Process that Consistently Converts
Are you generating leads steadily but not closing as many as you should? We’ve seen this before and know how frustrating it is.
We help small to midsize businesses run better discovery calls, demos, and consultations so they can shorten sales cycles and increase close rates.
Sales training and coaching based on the best-selling book, Fix Your Broken Sales Calls.
80% of businesses have no sales playbook.
And over 68% of sellers say they have no plan for sales calls. This means:
Leads are flowing, but revenue is iffy
Every call is different from the last
Deals stall, drag out, or disappear
Close rates rise and fall randomly
This reality creates a leaky sales process for businesses of all sizes in all industries.
The good news? Fixing these challenges can be simple.
What We Do:
Help businesses and sales teams solve costly revenue leaks in these three ways.
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Our work centers on six key components proven to close sales and customizing them to fit your product, process, and customers.
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Learn to guide customers through exceptional discovery calls, demos, and consultations with the right structure and high standards for your sales conversations.
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With the right sales process and execution, you can hire your first salesperson or scale to 100 without harming customer experience or reinventing the wheel.
“I’ve seen it firsthand. A product is strong, and marketing is driving leads, yet there’s something broken in the sales process, causing revenue to stall.”
I’ve been fortunate to work with dozens of businesses and train hundreds of sellers. This gave me a front-row seat to what kills sales. After listening to hundreds of sales calls and learning many B2B and B2C sales processes, I realized that when a sale is lost, it always comes down to one of six things. And nearly every company is functioning with major gaps across one or more of these six categories.
These insights prompted me to write my book, Fix Your Broken Sales Calls, so every business can apply the same principles that have helped our clients achieve huge sales jumps by making small changes that have a huge impact.
If you want expert help from a team that has worked with many other companies to fix revenue challenges, we would love to connect with you.
Jonny Holsten
Author, Fix your Broken Sales Calls and Founder of BridgeSelling™
Small changes can make a big difference.
In 30 Days: A startup increased close rates from 20% to 50% after changing its agenda for discovery calls.
In a 1-Day Workshop: A small business replaced endless follow-ups with one-call closes after a simple positioning change.
Your next breakthrough could look like this:
After Analyzing Their Sales Process: We helped a call center triple revenue with a new sales call strategy & team training.
In Under 90 Days: A $100m company scaled from 12 to 50+ reps with a custom hire enablement program.
How We Typically Work With Clients
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Designed to introduce your team to new concepts and ideas that will quickly improve sales, introductory workshops are engaging sessions that blend teaching, training, and guided discussion to level up teams as a group.
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We’ll work with your team to develop your own BridgeSelling™ System and train team members run sales calls that eliminate ghosting, build momentum, and grow revenue substantially.
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For select clients, we create custom engagements and retainers, such as sales call assessments, new-hire training programs, ongoing sales training, and advisory services for sales leaders or business owners.
Available virtually and in-person, every engagement is tailored to the size and stage of your team and the specific challenge you need to solve.
Ready For a Sales Process That Works?
Here’s How to Get Started:
1.
Read Fix Your Broken Sales Calls
This is the best way to learn more about our approach and methodology. Download a free copy of the book here or get a physical copy on Amazon.
2.
Meet With Our Team
Schedule a call with our team (Jonny or Erin) to tell us your story and see how we can help. It typically takes two or three conversations to get a project in place.
3.
Pick Your Project Start Date
With a start date and game plan in place, our team will start prepping, and your team can start getting excited.
A broken sales process is a revenue killer. And the longer it continues, the more it costs you.
But with the right frameworks, strategy, and training, you can build a sales engine you’re proud of and recoup revenue hiding in plain sight. Fast.