Fix Your Broken Sales Calls

Stop gambling with revenue.

Use a proven call framework that builds clarity, confidence, and consistent closes — no scripts, no guesswork.
This book gives growth-minded sales leaders a 6‑step sales‑call framework that turns random, chaotic calls into predictable, repeatable deals.

If you’re done watching deals slip through the cracks, this is your roadmap.
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Book cover titled 'Fix Your Broken Sales Calls' by Jonny Holsten, a guide for sales leaders featuring 6 steps to better conversations, shorter sales cycles, and higher close rates.

For Sales Leaders Who Know Their Team Could Be Closing More

Whether you’re a business owner or a VP of Sales with a growing team, this book is your blueprint for:
  • Replicating your best sales conversations
  • Coaching reps with clarity and consistency
  • Turning average calls into high-converting conversations
  • Rolling out a sales process your team actually buys into
  • Using data to improve performance—not gut feel
  • Creating highly-effective new hire training

Built from real‑world wins — not theory.

The BridgeSelling™ method has helped teams triple revenue, reduce follow-up chaos, and turn underperforming reps into consistent closers.

If you implement the principles — track calls, score them, coach to the bridge — you’ll finally gain reliable insights into what’s working. No more guessing, no more “gut‑feel” forecasts.

Real Teams. Real Calls. Real Results.

The BridgeSelling™ Framework is already delivering results:
“Our sales reps and leaders love working with BridgeSelling™. The tools they gave our people have greatly impacted our training, coaching, and have led to record numbers as a sales department in a short period of time.”

‍Executive VP at an Enterprise-Level Call Center
“One of our brand-new reps came out of our Bridge training and almost hit her monthly quota in her first week. The Bridge gave her (and the rest of our team) a solid foundation to build on. It's been a huge win for our onboarding process.”

‍Team Leader Using BridgeSelling™ for New Hire Training
"The tools and frameworks that BridgeSelling™ has given our team make navigating sales conversations 10x easier. I feel confident selling and credit a lot of my success as a first-time salesperson to the training and coaching they’ve given me."

‍First Time Sales Rep
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What You'll Learn

  • The 6-step BridgeSelling™ Framework to structure sales calls that actually convert
  • How to implement a call-scoring system (BridgeScore™) that fuels coaching and accountability
  • Real examples of how teams used the Bridge to 10x monthly revenue
  • A rollout plan that drives team-wide adoption—even with reps set in their ways
  • How to build a culture of confident, coachable sellers
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