Case Studies, Reviews, and Free Content:
Free Content and Resources
Whether you engage with us or not, we want to help you improve your sales strategy and skills. We’ve compiled our most helpful content into a playlist below so you can dive in and find instant value.
Are you tired of trying to grow sales without the right foundation of strategy and skills?
Below you’ll find lots of content to help you learn more about our approach to selling and sales training. If you are interested in working with us to bring our concepts into your sales process and organization, we would love to meet you.
-Jonny Holsten, Founder and creator of the BridgeSelling™ Framework
A Simple Framework to Build Your Playbook for Selling & Training | BridgeSelling Framework With Jonny Holsten (6 Minutes)
Watch a brief overview of our philosophy for sales strategy, standards, and skill building.
Stop Losing Sales You Should Be Winning | BridgeSelling™ Workshop for Sales Leaders (48 Minutes)
Watch Jonny Holsten teach a group of sales leaders the foundations of stopping invisible sales leakage and how to permanently fix them.
The StoryBrand Podcast
Watch Donald Miller, author of the NYT Bestselling book Building a StoryBrand, discuss sales and the BridgeSelling Framework with Jonny Holsten.
Sell That SaaS Podcast
Watch Jonny Holsten on the Sell That SaaS Podcast with William Padilla.
Top Podcast Appearances:
Click here for a Spotify playlist with Jonny Holsten’s top podcast appearances.
BridgeSelling Case Studies:
If you have strong lead flow, a winning product, and a dedicated sales team, but have never built a foundational sales playbook, established high standards, or invested in consistent training, you could be a great candidate to see incredible results.
Case Study 1: Tripling Revenue in 90 Days
A company with an eight-person sales team was burning leads, overly dependent on the founder to close deals, and floundering without a standard process. They ended up with a simple sales playbook that stopped lead burn, shortened sales cycles, and tripled revenue in 90 days.
Within 90 days, the client saw these results:
Monthly revenue grew by 3x in the first 30 days and 5x in 90 days
The new consult strategy increased close rates by 20–50%
Time to first deal for new hires dropped from 60 days to as little as 10 days
Case Study 2 - Training 50+ New Hire & Long Time Reps:
A start-up needed help training its rapidly growing sales team of new hires while raising the bar for sellers who had been on the team for years.
Within 90 days, the client saw these results:
94% of sellers said the training was immediately applicable
77% said the training increased their control and confidence on calls
The team had record-breaking months for three consecutive months following the training program
Reviews from Sales Leaders and Sellers:
“Our reps love working with BridgeSelling. The tools have greatly impacted our training and coaching, and have led to record numbers as a sales department in a short period of time.”
- Daniel, Executive VP of a 70+ person sales team
In past sales roles, I was simply given product features and handed a script. With BridgeSelling training, I learned to guide the conversation naturally while staying in control.
- Oscar, Sales Rep
"The framework makes navigating sales conversations 10x easier. I feel confident, and I credit much of my success as a first-time salesperson to the BridgeSelling™ Framework.”
Harry, Inbound Sales Rep