BridgeSelling^™ Coaching Cohort

Confidently Lead Sales Calls That Convert

An 8-week program to help you build a smart sales strategy, score your effectiveness, and lead every conversation with clarity.

The next cohort begins June 19th, 2025

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Winning sales teams don’t wing it.

Studies show that 68% of sales teams don’t have a structure for their sales conversations. When that’s true, sales calls feel like the wild west. We often hear from companies that they experience things like:

Every sales call is different and uncomfortable

Struggling to qualify leads without losing them

Unsure how to handle objections

Ending conversations with vague “follow-ups”

Whether you lead the sales team or are the entire sales team, eliminating these challenges is easier than you think.

Apply Now Discover Sales Call Quality Score

Master your first call. Multiply your wins.

Our 8-week BridgeSelling^™ Coaching Cohort provides you with everything you need to guide your customers through a sales process that feels easy and organic.

Practical Frameworks

Get a structure to guide your conversations, not a script to memorize.

Actionable Coaching

Build real sales habits just like athletes build muscle memory.

Confident Conversations

Know what to say, when to say it, and how to close clearly.

Ready to trade winging sales for winning sales?

Apply Now

BridgeSelling^™ Coaching Cohort Program Overview

Here’s What You’ll Walk Away With

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How it works:

8 weeks of live training and coaching
Weekly, 90-minute live Zoom session
~1 hour of homework between sessions

By the end of the program, you’ll have:

A Practical Sales Call Playbook:

A customized BridgeSelling Framework tailored to your audience

A toolkit of Magic Transitions for each step of the sales call

A BridgeFit filter to qualify leads

A Call Quality Scorecard to measure growth

Coaching & Feedback:

Real-world call practice and feedback to build new habits

Confidence to lead calls that convert—consistently and clearly

Here’s how the program is structured:

Weeks 1-4:

Training to build your Bridge and sales call playbook

Weeks 5-8:

Coaching to help you refine your Bridge and build new habits

Who This Is (And Isn’t) For

This cohort is ideal for:

Small business owners who need a system for sales calls

Sales professionals ready to stop winging it

Companies committed to putting customers’ needs above closing the deal

Sales directors or managers looking for a better blueprint for their teams

It’s not for you if:

You average less than 10 leads per month per salesperson

You’re looking for scripts instead of strategy

You’re unable to record sales calls for coaching and feedback

You’re unwilling to reimagine how you sell

You want high-pressure tactics (we don’t do that here)

You can’t afford to turn away poor-fit leads

Apply Now Discover Call Quality Score

We understand how frustrating it can be when sales performance hinders growth.

After listening to hundreds of client sales calls, I noticed patterns that either increased or jeopardized a salesperson's success. I combined those patterns with best practices in clear communication and developed the BridgeSelling framework—a six-step guide to effective sales conversations.

We paired the framework with coaching and have helped many struggling organizations achieve huge wins like these.

• A start-up go from $3m to $20m in monthly revenue in 6 months.
• A college rebound to pre-covid enrollment.
• A small business close a $750k deal with a major retail chain in the first month of working together.

Although we primarily work with sales teams, we recognize that many small businesses and smaller teams could achieve significant results if they knew how to effectively use this framework.

We developed the BridgeSelling Group Coaching Program to help smaller organizations unlock revenue and jumpstart their sales performance. If that’s you, we hope to see you on the inside!

Jonny Holsten

— Founder & CEO at BridgeSelling^™

Apply Now

"The tools and frameworks that BridgeSelling has given our team make navigating sales conversations 10x easier. I feel confident selling and credit a lot of my success as a first-time salesperson to the training and coaching they’ve given me."

Harrison, Inbound Sales Rep

"BridgeSelling is insanely good at what they do. They’ve developed an easy-to-understand approach for sales pros to follow. After helping one of our clients 6x revenue in less than a year, Jonny and BridgeSelling is our go-to any time we hear of a company that is struggling with closing deals."

Amber & Christin, INSPIRED Vibe Brand & Marketing Agency

"That one hour was more valuable than any sales training I've received from my company."

Selling Simplified Workshop Attendee

What’s the investment?

$2,500/person

Want to bring a teammate? Add them for just $1,000

What's included:

8 weeks of live training and coaching
A customized BridgeSelling Framework
Tools to qualify leads and score calls
Real-time practice and expert feedback
Confidence to close—consistently

Ready to jumpstart your sales performance?

Close one good-fit deal and it’ll likely pay for itself. Cohort begins June 19th.

Apply Now

Are you unsure if your sales conversations need improvement?

Take our free assessment to get your sales call quality score.

Discover Sales Call Quality Score

Securing Your Seat Is Simple

Apply

Submit your application and schedule your interview using the link below.

Meet Our Team

Join a 15-minute call with Jonny and Erin to confirm that this program is a good fit for you.

Build Your Bridge

Join the live trainings to get everything you need to simplify your sales and win more deals.

Simplify sales. Build confidence. Hit your goals.

Apply now to join the June 19th cohort.

Apply Now Discover Sales Call Quality Score

Confidently Lead Sales Calls That Convert

Winning sales teams don’t wing it.