The Missing Metric in Sales Performance

A free 60-minute training on the BridgeSelling™ framework and call scoring system that predicts sales success.

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August 27th, 2025
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11am PST / 2pm EST
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You Can’t Improve What You Don’t Measure

Most sales leaders already track close rates, pipeline size, and time-to-close. Those matter—but they only tell you what happened after the fact.
What’s missing from many sales processes is a way to measure the effectiveness of the sales conversation itself—the part of the process that actually drives results. Without it, performance is unpredictable and growth is harder than it should be.
Unqualified leads clog your pipeline
Reps talk too much and guide too little
Every call feels like starting from scratch
The result? Stalled deals, wasted time, and missed growth targets. This training shows you how to fix it by scoring what matters most: the sales conversation.
Register NowFree Call Effectiveness Score

Who This Is For

This session is built for sales leaders who want to improve how they lead their teams.

Sales Leaders who want a proven structure and scoring model to improve call consistency and forecast more accurately
Founders & Owners looking to equip their team with a repeatable sales call approach that converts more leads
Sales Coaches & Consultants who want a more effective way to coach and measure client progress

What You’ll Walk Away With

You’ll get a practical, field-tested introduction to the BridgeSelling™ Framework and scoring system, the same system used by sales teams that have scaled from $3M to $33M in under a year.
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A Framework to Replicate Your Ideal Sales Call

Learn a 6-part call structure top reps use to guide effective conversations and close faster.
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Call Scoring Model

Get a system to measure the effectiveness of each sales call and make more accurate predictions for that deal.
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Results Driven Training Plan

Combine the call framework and call scoring for actionable sales coaching and training that delivers measurable progress.
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60 Minutes of Focused Strategy

1

The First 15 Minutes

What most sales training is missing—and the key metric you need to fix it.
2

The Next 30 Minutes

A deep dive into the BridgeSelling™ Framework and Call Scoring System—the 6 elements that drive clarity, confidence, and conversion.
3

The Final 15 Minutes

Live Q&A with Jonny on applying structure and scoring to your team’s process.
Register NowFree Call Effectiveness Score

Meet Your Facilitator

After helping hundreds of companies clarify their marketing, Jonny saw one problem again and again: sales conversations that didn’t match the strength of the offer.

He created the BridgeSelling™ Framework to fix that. Today, he helps teams replace guesswork with structure so calls run smoothly, buyers stay engaged, and deals actually close.

Real Clients. Real Results.

“Before working with BridgeSelling™ I lacked confidence in my sales calls and every conversation was different than the last. Working with BridgeSelling™ helped me structure my calls in a new way that gave me clarity and made it easy for customers to buy.”

Inbound Sales Rep

"When we rolled out the Bridge Training, we honestly didn’t expect to see results this fast—but it completely changed how our new hires approached their calls. The training broke down the call flow in a way that made sense, especially around developing the ‘why’ behind the customer’s decision to move forward."

Team Leader

Managing 10+ Reps

“In my first leadership role, working with BridgeSelling™ has made a big impact on my ability to train new reps and coach my team. The unique call flow they developed for us helps me better score my reps and give them guidance that raises performance and customer experience.”

Sales Team Leader

Managing 10+ Reps

“In the past, I was trying to juggle new hire training and managing our sales floor. With the help of BridgeSelling™, I’ve been able to step back and focus on managing while our team leads are confidently and effectively leading the trainings.”

Sales Manager

Leading 50+ Reps

“Our sales reps and leaders love working with BridgeSelling™. The tools they gave our people have greatly impacted our training, coaching, and led to record numbers as a sales department in a short period of time.”

Executive VP

Overseeing 4 Sales Managers and 50+ Reps

“I’ve been in the mortgage business for 22 years, and my close rate was already strong—about 152% of the industry average. But working with Jonny and Erin showed me there was still a better way to do things. They helped me refine how I show up for my referral partners and equipped me with a system that’s already led to new deals I wouldn’t have landed otherwise.”

Business Owner and Team Lead

"The framework helps me understand where we are in the call, making it easier to guide prospects through all the important information that leads to the best solution for them. It taught me how to tackle tougher topics with confidence and, more importantly, how to better qualify customers so we can truly help them."

Sales Rep

"The tools and frameworks that BridgeSelling™ has given our team make navigating sales conversations 10x easier. I feel confident selling and credit a lot of my success as a first-time salesperson to the training and coaching they’ve given me."

Inbound Sales Rep

“One of our brand-new reps came out of training and landed 7 full applications in her first two weeks—all because she felt confident in her conversations and knew how to connect with the customer’s needs. The Bridge Training gave her (and the rest of the team) a solid foundation to build on. It's been a huge win for our onboarding process.”

Team Leader

Managing 10+ Reps

“What stood out most was their ability to coach with both kindness and precision. They helped me and my team level up without ever making us feel behind. I’m now more confident, more efficient, and more effective in how I lead and grow the business. If you get the chance to work with Jonny and Erin, take it. You’ll be glad you did.”

Business Owner and Team Leader

"BridgeSelling™ completely changed how I feel about getting on the phone. I used to feel unprepared and overwhelmed with just a script in front of me. Now I actually know how to guide the conversation and stay in control."

Sales Rep

"The tools and frameworks that BridgeSelling™ has given our team make navigating sales conversations 10x easier. I feel confident selling and credit a lot of my success as a first-time salesperson to the training and coaching they’ve given me."

Inbound Sales Rep

“Our sales reps and leaders love working with BridgeSelling™. The tools they gave our people have greatly impacted our training, coaching, and led to record numbers as a sales department in a short period of time.”

Executive VP

Overseeing 4 Sales Managers and 50+ Reps

“In my first leadership role, working with BridgeSelling™ has made a big impact on my ability to train new reps and coach my team. The unique call flow they developed for us helps me better score my reps and give them guidance that raises performance and customer experience.”

Sales Team Leader

Managing 10+ Reps

“I’ve been in the mortgage business for 22 years, and my close rate was already strong—about 152% of the industry average. But working with Jonny and Erin showed me there was still a better way to do things. They helped me refine how I show up for my referral partners and equipped me with a system that’s already led to new deals I wouldn’t have landed otherwise.”

Business Owner and Team Leader

“Before working with BridgeSelling™ I lacked confidence in my sales calls and every conversation was different than the last. Working with BridgeSelling™ helped me structure my calls in a new way that gave me clarity and made it easy for customers to buy.”

Inbound Sales Rep

"The framework helps me understand where we are in the call, making it easier to guide prospects through all the important information that leads to the best solution for them. It taught me how to tackle tougher topics with confidence and, more importantly, how to better qualify customers so we can truly help them."

Sales Rep

"The tools and frameworks that BridgeSelling™ has given our team make navigating sales conversations 10x easier. I feel confident selling and credit a lot of my success as a first-time salesperson to the training and coaching they’ve given me."

Inbound Sales Rep

“What stood out most was their ability to coach with both kindness and precision. They helped me and my team level up without ever making us feel behind. I’m now more confident, more efficient, and more effective in how I lead and grow the business. If you get the chance to work with Jonny and Erin, take it. You’ll be glad you did.”

Business Owner and Team Leader

"BridgeSelling™ completely changed how I feel about getting on the phone. I used to feel unprepared and overwhelmed with just a script in front of me. Now I actually know how to guide the conversation and stay in control."

Sales Rep

“In my first leadership role, working with BridgeSelling™ has made a big impact on my ability to train new reps and coach my team. The unique call flow they developed for us helps me better score my reps and give them guidance that raises performance and customer experience.”

Sales Team Leader

Managing 10+ Reps

“Our sales reps and leaders love working with BridgeSelling™. The tools they gave our people have greatly impacted our training, coaching, and led to record numbers as a sales department in a short period of time.”

Executive VP

Overseeing 4 Sales Managers and 50+ Reps

“In the past, I was trying to juggle new hire training and managing our sales floor. With the help of BridgeSelling™, I’ve been able to step back and focus on managing while our team leads are confidently and effectively leading the trainings.”

Sales Manager

Leading 50+ Reps

"The tools and frameworks that BridgeSelling™ has given our team make navigating sales conversations 10x easier. I feel confident selling and credit a lot of my success as a first-time salesperson to the training and coaching they’ve given me."

Inbound Sales Rep

“Before working with BridgeSelling™ I lacked confidence in my sales calls and every conversation was different than the last. Working with BridgeSelling™ helped me structure my calls in a new way that gave me clarity and made it easy for customers to buy.”

Sales Rep

Stop Guessing. Start Scoring.

Your reps don’t need more motivation. They need a clear system.
This workshop gives you the structure that turns conversations into closed deals.