Build Your Bridge Virtual Workshop

Turn Sales Calls Into Your Strength

Create a custom sales call strategy for your company that turns average sellers into top performers, shortens sales cycles, and increases close rates - all while serving your prospects and doing what’s best for them.

November 11th & 12th, 2025

Ineffective Sales Calls are a Revenue Killer.

It’s estimated that 68% of sellers are winging it on every call. This leads to untapped revenue, inefficient processes, and a pipeline filled to the brim with follow-ups instead of committed buyers.

At BridgeSelling™, we help companies design and replicate their ideal sales call in a way that is scalable, measurable, and leads to proven growth.

During this workshop, you’ll create a BridgeSelling™ Framework call flow (unique to your company) to close more deals. And our team will coach you through it, start to finish.

What You’ll Learn:

How to design and repeat an ideal sales call for your buyer, product, and sales process.

How to score the effectiveness of your sales calls without a robust tech stack or complex CRM data.

A systemized approach for leading effective sales calls without being forceful, pushy, or acting outside of ethical boundaries.

Build Your Bridge Virtual Workshop

Here’s What You’ll Walk Away With

Program Format:

2-day, Virtual Group Workshop Led by the BridgeSelling™ Team
A Private Post-Workshop Coaching Call With Jonny Holsten or Erin Fults

By the end of the workshop, you’ll have:

A Practical Sales Call System:

A customized BridgeSelling™ Framework tailored to your offer and market

Organized language to transition from one step of the BridgeSelling™ Framework to the next without sounding scripted.

Clear-cut strategies to eliminate non-qualified leads and accelerate the buying process with ideal customers.

Scoring templates to help you track sales call performance and coach reps (or yourself) more effectively.

Coaching & Feedback:

Real-time feedback while you build your BridgeSelling™ System

Coaching and examples from real companies

Who This Is (And Isn’t) For

This workshop is ideal for:

Sales leaders looking for a better strategy for their teams

Small business owners who need a proven system for sales calls

Founders ready to step out of selling and develop a system before scaling

Companies committed to putting customers’ needs above closing the deal

It’s not for you if:

You're looking for manipulative scripts or tactics instead of a strategy

You can’t afford to turn away poor-fit leads

You're unwilling to reimagine how you sell

You would rather make a quick buck than serve others

You aren’t able to record sales calls for scoring and coaching

Your company is without product clarity or is pre-revenue

Meet Your Facilitators

Jonny Holsten – Founder & CEO, BridgeSelling™

Jonny built the BridgeSelling™ Framework after seeing too many sales teams miss deals due to a lack of strategy and structure. He’s worked with clients ranging from small businesses to world-famous non-profits to highly funded startups, focused on helping sales teams drive more revenue through better conversations.

After early adopters of the framework saw massive success, Jonny launched BridgeSelling™ to help put the framework in the hands of as many salespeople and leaders as possible.
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Erin Fults – Director of Strategy & Training, BridgeSelling™

Erin brings 15+ years of experience helping businesses connect clarity to confidence. She’s known for helping reps apply the framework naturally and improve fast through paradigm-shifting coaching.