Build Your Bridge Virtual Workshop

Take the Guesswork Out of Sales Calls.

Join our two-day accelerator and learn how to run every sales call with clarity, confidence, and consistency, whether you love sales or not.

The result? Shorter Sales Cycles. Higher Close Rates. Less Stress.

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Why Sales Feels Harder Than It Should

If you’re honest, sales probably isn’t your favorite part of running a business.
You didn’t start this to “be in sales,” but here you are, having to lead every call because, well, sales is the lifeblood of your business.
If you’re not leading every call, you’re here because your team isn’t closing consistently.
Some days it clicks. Other days… not so much.
One prospect signs on the spot, the next goes completely quiet.
You’re doing the same things — but the results never feel consistent.
And it’s exhausting.
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You’re Not Bad at Sales. You’re Just Missing a Structure That Works.

Here’s what we hear from business owners and small teams all the time:
“Our calls feel hit or miss.” Some sound great; others drift, stall, or end in confusion.
“Good leads still don’t close.” You know people need what you offer, but the conversations just don’t convert.
“I’m stuck doing all the selling.” Even with a team, you’re still the one who has to “save” deals.
“I hate feeling pushy.” You want to be confident and conversational — not salesy.
“Sales cycles drag on forever.” Follow-ups stretch out and deals stall. Revenue feels unpredictable.
You’re working hard. You’ve got a great product or service.
But without a clear, repeatable structure for your sales calls, every conversation feels like starting from scratch.
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The Cost of “Winging It”

When sales conversations don’t have structure, it doesn’t just create stress. It quietly drags down growth.
Deals that should close… don’t.
Prospects that seemed excited… disappear.
And you’re left wondering what to fix, or whether you’re the problem.
But here’s the truth: you’re not the problem.
You just need a system that helps you run better conversations — ones that feel natural, stay on track, and consistently lead to a yes.

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Be the First to Know When the Next Two-Day Accelerator Opens

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There’s a Better Way to Sell. And It Actually Feels Good.

You don’t need to become a “salesperson.”
You just need a structure that helps you have better conversations, the kind that build trust, uncover real needs, and make next steps obvious.
That’s exactly what we’ll do together at the Build Your Bridge Workshop.
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In Two Days, You’ll Build a Sales Call Strategy That Builds Trust and Works.

The Build Your Bridge Workshop is a live, two-day accelerator that helps you and your team create a simple, repeatable call framework built around how your buyers actually make decisions.
No scripts.
No pressure tactics.
Just a clear path that turns great conversations into confident closes.

You’ll learn how to:

Structure every call for clarity and flow. So you never have to “wing it” again.
Ask questions that earn trust. Prospects feel heard, and you uncover what really drives decisions.
Present solutions that land. You’ll know how to position your offer so it connects and converts.
End every call with momentum. You’ll leave with clear, confident next steps that move deals forward.

By the end of the workshop, you’ll have:

A repeatable call structure you can use immediately
A framework your whole team can rally around
Confidence to lead sales calls that feel natural and consistently close
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What Makes This Different

We don’t just teach a framework. We build it with you live.

You’ll walk away with your own customized version that fits your business, your offer, and your voice.

This isn’t theory.

It’s a working system that helps teams shorten sales cycles, increase closerates, and ultimately make sales conversations something you look forward to, not something you dread.

Ready to transform guesswork into a clear system?
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Build Your Bridge Virtual Workshop

Here’s What You Get

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Program Format:
  • 2-day, Virtual Group Workshop Led by the BridgeSelling™ Team
  • A Private Post-Workshop Coaching Call With Jonny Holsten or Erin Fults
By the end of the workshop, you’ll have:
A Practical Sales Call System:
A customized BridgeSelling™ Framework tailored to your offer and market
Organized language to transition from one step of the BridgeSelling™ Framework to the next without sounding scripted.
Clear-cut strategies to eliminate non-qualified leads and accelerate the buying process with ideal customers.
Scoring templates to help you track sales call performance and coach reps (or yourself) more effectively.
Coaching & Feedback:
Real-time feedback while you build your BridgeSelling™ System
Coaching and examples from real companies

Who This Is (And Isn’t) For

This workshop was built for small teams and business owners who are tired of sales feeling unpredictable and want a clear, repeatable way to run great conversations.
This workshop is for you if…
You’re an owner who still leads sales calls and wants to make them more effective without feeling pushy or scripted.
You lead a small team and need a simple, shared structure so everyone sells the same way.
You’re ready to shorten sales cycles, increase close rates, and make sales coaching easier.
You’ve read sales books or tried training before but want something practical you can install, not just concepts.
You care about relationships as much as results. You want to close business and feel proud of how you do it.
It’s not for you if…
You’re looking for a hard-sell or high-pressure approach. That’s not our style.
You want a magic script to read from. We focus on frameworks that flex to fit your voice.
You’re unwilling to show up, engage, and apply what you learn during the workshop.
You already have a consistent, data-backed sales framework that your whole team follows (and you’re happy with it).
You’re just looking for motivation or theory. This is hands-on and implementation-focused.
Your company is without product clarity or is pre-revenue.
Is the workshop a fit for you?
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Meet Your Facilitators


Jonny Holsten – Founder & CEO
Jonny built the BridgeSelling™ Framework after seeing too many sales teams miss deals due to a lack of strategy and structure. He’s worked with clients ranging from small businesses to world-famous non-profits to highly funded startups, focused on helping sales teams drive more revenue through better conversations.

After early adopters of the framework saw massive success, Jonny launched BridgeSelling™ to help put the framework in the hands of as many salespeople and leaders as possible.
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Erin Fults – Director of Strategy & Training
Erin brings 15+ years of experience helping businesses connect clarity to confidence. She’s known for helping reps apply the framework naturally and improve fast through paradigm-shifting coaching.
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Learn to Use the Same Sales Call System That Helped Our Clients

Go from $3M to $8M in monthly revenue in 30 days
See up to 50%+ improvement in close rates
4x the size of their sales team in 3 months
Land new reps at the top of the leader board in month 1
Shorten the time to first sale from sixty to ten days 
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What’s the investment?

$2,500
Want to bring a teammate? Add them for just $1,000/ea
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Calculate the Workshop ROI
Enter your current sales metrics below to see how the BridgeSelling™ System could impact your revenue.
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FAQs

What if I don’t have a sales team?
Totally fine. Many solo business owners and founders attend to create a system they can use themselves or prepare to hand off confidently as they grow. You’ll leave with a repeatable process you can use or train others to use.
What’s the time commitment?
The live workshop runs November 12-13, 2025. Expect full-day sessions (9 AM–4 PM MT), with built-in breaks, coaching time, and implementation work.
Can I bring multiple team members to the workshop?
Yes. Each participating team member needs their own paid seat. You can absolutely bring a teammate ($2,500 for the first seat, $1,000 for each additional teammate).
How many people will be in the workshop?
Each workshop is limited to 20 companies, with roughly 1–3 participants per company. You’ll get personal coaching and tailored feedback throughout the 2 days and a personalized coaching call within 30 days of the workshop.
What if I can’t attend both days live?
We strongly recommend attending live to get the full benefit of coaching and feedback. If you have unavoidable conflicts, reach out and we can discuss whether this round is the right fit or if a future workshop might serve you better.
How fast can I expect to see a return on investment (ROI)?
The speed of ROI varies from company to company and is dependent on your lead volume. We’ve had clients implement one part of the framework after one session with us and immediately book two more clients. We’ve had other clients whose new sales team members went from taking 3-4 months to close their first deal to it taking 10 days. If you implement what you learn, you can expect to see an immediate improvement in the quality of your sales conversations, which will only continue to improve over time as you establish new habits.
We help sales leaders build confident, high-performing teams with a winning call flow strategy that’s easy to follow and increases close rates.
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