BridgeSelling™ Named Runner-Up at Valley Startup Event

Phoenix, AZ (October 2025) BridgeSelling™ was named Runner-Up at the ITServe Alliance “Pitch to Rich” startup event, which gathered top founders and investors from across the country to showcase breakthrough business innovations. Jonny Holsten, a Graduate of Grand Canyon University and BridgeSelling™ CEO and Founder, presented to investors and panelists about the BridgeSelling™ Framework and how their proprietary BridgeScore™ method is a more accurate way to measure the effectiveness of a sales conversation.

“We’ve found that most companies are winging it when it comes to their sales strategy and execution,“ Holsten said. “This creates long sales cycles, poor conversion rates, and billions in revenue leakage for organizations of all sizes.” 

BridgeSelling’s process is a mix of consulting, training, and coaching, and will soon be packaged as a technology, a product that has attracted investor interest over the last year. The differentiator of BridgeSelling’s process is that it doesn’t compete with other sales methods or technology; it complements them, serving as a translator of generic approaches into company-centric terms that sales professionals can apply more quickly and effectively. 

“Research shows that as little as 10% of sales professionals find the coaching they get relevant. We were thrilled when 94% of the ones trained on BridgeSelling’s methods said they immediately applied the framework,” said Erin Fults, Director of Strategy and Training at BridgeSelling™. 

From the event Organizer: “We were honored to have BridgeSelling™ at our ITServe Alliance Pitch to Rich event. The BridgeSelling™ Framework solves major problems within the sales industry, and we are thrilled to help expand their brand and help add traction to their already impressive client results.”

Download the press release PDF here.

For media inquiries or interview requests, please contact Alicyn Hoke at hello@bridgeselling.com.