You’re coaching. You’re doing the 1-on-1s. You’re reviewing the calls.
But weeks go by and you’re still addressing the same issues.
Reps nod in the meeting, then jump back on calls and do the exact same thing.
The breakdown isn’t in your effort.
It’s in what your coaching is anchored to.
Most Sales Coaching Fails for One Reason
There’s no shared structure.
If every rep runs their calls differently, what exactly are you coaching toward?
Without a consistent call flow, coaching becomes opinion.
You’re correcting habits instead of reinforcing a system.
Reps aren’t resistant. They’re unclear.
And unclear reps default to what’s comfortable, not what’s effective.
3 Common Signs Your Coaching Isn’t Sticking
1. You’re Repeating the Same Advice Weekly
If you keep saying “slow down,” “ask better questions,” or “clarify the next step.”
Your reps don’t need motivation. They need structure.
2. Your Feedback Changes Rep to Rep
Without a defined framework, feedback becomes subjective. What sounds “good” to one manager sounds off to another.
This confuses your team and creates inconsistency across the board.
3. You’re Coaching in Isolation
1-on-1s are important. But if your coaching isn’t reinforced in team settings, call scoring, and onboarding, it never becomes part of the culture.
The Fix: Don’t Just Coach. Coach to a System.
BridgeSelling gives your team a repeatable structure that coaching can stick to:
- A clear call flow reps can follow every time
- Shared language and pivot points for navigating tough moments
- Call scoring tools that anchor feedback in objective standards
Coaching isn’t just correction. It’s reinforcement.
Reps don’t just hear what to do—they know how to do it, and when.
