Open laptop showing two people in conversation on screen next to a tilted book titled 'Fix Your Broken Sales Calls' by Jonny Holsten.
Welcome to the
Fix Your Broken Sales Calls

Readers' Guide

This guide is designed to help you take what you learn in Fix Your Broken Sales Calls and put it into action. Bookmark this page so it's easy to get back here.
Let's Dive In

Deep Dive Conversations With Jonny

Go beyond the content in each chapter by listening to these conversations with Jonny. Uncover nuance, get FAQs answered and learn from additional stories and examples.

COMING SOON!

Need expert guidance?

Our team at BridgeSelling™ teaches workshops and delivers strategic advisory engagements to help teams implement the system sucessfully.
Schedule a call to find out how we can help you apply the BridgeSelling™ Framework and transform your sales performance.
Talk to Us

Bridge Framework & Scoring Templates

Use the free templates below to create your customized Bridge.
Computer monitor displaying a spreadsheet titled 'Instructions: Use this spreadsheet to track BridgeScores' with columns for team member, call link, and various scoring categories.

BridgeScore™ Tracker

Easily track and calculate call scores.
Access Template
Stack of three Bridge Selling documents titled 'Call Scores' with placeholders for team name, month, and team member names, showing a score overview and coaching notes.

Baseline BridgeScore™

Create your Baseline BridgeScore™ Assessment.
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Laptop screen displaying Bridge Selling framework with six stages: Pinpoint the Pain, Qualify the Lead, Solution & Success, Educate & Answer, 3 Next Steps, and Close or Schedule, each with description placeholders and point values.

BridgeSelling™ Framework

Customize your Bridge and scoring formula.
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Meet The Author

Jonny Holsten – CEO & Founder
After helping hundreds of companies clarify their marketing, Jonny saw one problem again and again: sales conversations that didn’t match the strength of the offer.

He created the BridgeSelling™ Framework to fix that. Today, he helps teams replace guesswork with structure so calls run smoothly, buyers stay engaged, and deals actually close.
Contact Jonny
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How Much Revenue Can You Recover by Improving Your Sales Calls?

See how much growth you could experience without increasing lead flow, growing your sales team, or changing your product.  
Revenue Recapture Assessment
   It only takes 3-5 minutes
   It’s completely free
   Receive results immediately

Need expert guidance?

Our team at BridgeSelling™ teaches workshops and delivers strategic advisory engagements to help teams implement the system sucessfully.
Schedule a call to find out how we can help you apply the BridgeSelling™ Framework and transform your sales performance.
Talk to Us
Has your company ever missed out on revenue because of a poor discovery call, demo, or consultation?

We help sales teams have better sales conversations so they can increase close rates, shorten sales cycles, and improve customer experience.
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