A 2-Day BridgeSelling™ Group Training:

Build a Winning Sales Playbook That Sticks

This is a training for sales leaders and business owners who want to master their sales process, win more business, and create a better experience for buyers.

Next Training: August 10 & 11th (10am - 2pm EST)

Where: Virtually

Investment: $997 per registrant

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Book titled 'Fix Your Broken Sales Calls' with subtitle '6 Steps to Better Conversations, Shorter Sales Cycles, and Higher Close Rates' and author Jonny Holsten.
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Learn the methodology from the best-selling book, Fix Your Broken Sales Calls.

Are you tired of trying to improve sales without a concrete game plan?

We’ve seen what happens when a business has lots of sales activity, but no true playbook for their process. And it’s not good.

  • Consistent ghosting or losing deals that felt good

  • Weak discovery and poor connection with buyers

  • Constant follow-up only to get rejected by perfect-fit buyers

  • Bad-fit buyers going way too far or becoming unhappy customers

In a world where 80% of businesses have no sales playbook and nearly 70% of sellers admit to winging it in their conversations with buyers, we’ve seen that most businesses have a 30-50% increase in revenue hiding under their nose. Simply by having a better playbook for their conversations with buyers.

In this two-day training, you’ll learn how to build a sales playbook that’s unique to your business, authentic to how you want to sell, and that truly grows sales (without the tactics that make most people hate selling).

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Meet Your Trainers

Jonny Holsten and Erin Fults’ journey in sales began years ago, helping organizations clarify their marketing and sales messaging strategies. But time and time again, from small businesses to world-famous brands, Jonny noticed the same troubling trend: even with a great product and strong marketing, sales are often lost because organizations fail to master the sales conversation.

These experiences led Jonny to create the BridgeSelling™ Framework, a system that helps companies run better sales conversations. The framework clarifies an organization's sales strategy and standards while sharpening seller skills along the way.

Erin Fults serves as the Director of Strategy & Training for BridgeSelling, ensuring all clients and training attendees experience an impactful training and engagement.

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You won’t just make a sales playbook; you’ll transform the way you do business.

In two half-days, you’ll learn:

Build a simple, scalable sales playbook custom to your company, industry, product, and buyer.

A Framework to Build a Sales Playbook that Fits Your Business

Simple Ways to Raise Your Sales Standard of Excellence

Ask better questions, disqualify bad-fit buyers earlier, better position your product/service, and create more excitement in your sales process.

How to Ensure New Skills Don’t Fade After The Training

Best practices to deepen your (or your team’s) skills in selling and stay sharp over the long haul.

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A broken sales process is a revenue killer. And the longer it continues, the more costly it becomes.

In under two days, you can transform how your business sells, end revenue leakage, and equip yourself with everything you need to build your sales playbook.

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Frequently Asked Questions:

  • Business owners and sales leaders who haven’t taken the time to slow doen and focus on their sales playbook and want to learn how to create a repeatable, documented sales process.

  • It helps but it's not required. The training is designed to stand on its own. That said reading Fix Your Broken Sales Calls beforehand will make the two days significantly more valuable.

  • A new way of thinking and a significantly higher floor as a sales leader, strategist, and coach. You’ll also have a template to build your custom sales playbook built around your business, a scoring system to measure sales call or deal quality, and a 30-day action plan. You'll also receive a BridgeSelling Certified badge to use in your professional materials.

  • Fully virtual via Google Meet. You can join from anywhere. However, we ask that you be focused, engaged, and full invested in participating.

  • August 10th and 11th, 10am to 2pm EST both days. Plan for two focused half-days with breaks built in and homework after day 1.

  • $997 per registrant. This includes both days of live training, access to all decks and training materials, and a BridgeSelling Playbook Template that you will build your custom playbook into.

  • Yes. Many attendees are coaches and consultants who want to learn the BridgeSelling Framework. However, you may not represent yourself as a BridgeSelling practitioner of any kind or market yourself using BridgeSelling IP.

  • This isn’t really a “sales training.” Most sales training teaches tactics. This training teaches you how to build a system and your own playbook. One that's custom to your business, measurable through scoring, and sustainable through a consistent training culture. You’ll leave with your own sales framework, not just learn tactics or a generic method.

  • We usually gap the group at or below 20 people.

  • Yes, but each person must pay for their own registration. If you have more than 3 people interested in joining, it’s recommended you reach out about arranging a private training for your team.

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