Build Your Winning Sales Playbook
Are you generating leads steadily but not closing as many as you should? We’ve seen this before and know how frustrating it is.
We help businesses get clear on their sales strategy, achieve a high standard of excellence, and stay sharp in their skills.
Sales training and coaching based on the best-selling book, Fix Your Broken Sales Calls.
If you don’t have a sales playbook and don’t know where to start, you’re not alone.
80% of businesses have no sales playbook.
And over 68% of sellers say they have no plan for sales calls.
This means:
Leads are flowing, but revenue is iffy
Every call is different from the last
Deals stall, drag out, or disappear
Close rates rise and fall randomly
This reality creates a leaky sales process for businesses of all sizes in all industries
The good news? Fixing these challenges can be simple.
The BridgeSelling Sales Playbook
Simple is actionable. Complex collects dust.
Your BridgeSelling Sales Playbook lives in a short document your team will use every day.
A Strategy for Every Conversation
You will know exactly how to approach every sales conversation to keep the deal moving.
A sales playbook that quickly delivers an ROI has three things:
It tailors best practices to fit the realities of your business.
It sets a high and clear standard for sales excellence.
It’s easy to learn and teach your team.
With our sales playbook framework, you get:
A Scorecard to Define Excellence
When everyone is held to a shared standard of excellence, you get greater visibility into deal health.
A Coaching Plan to Keep Skills Sharp
Sales skills fade without continued training and practice. You’ll get a plan for relevant coaching your team grows to love.
Three Ways to Build Your Winning Sales Playbook
Choose the option that works best for where you are with your business and sales team.
VIRTUAL
On Demand Course
Build your Sales Playbook at your own pace with our video-based, online course.
Investment: $295
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Our course is in development. Join the waitlist to be the first to know when it’s released.
VIRTUAL
2 Day Live Workshop
Spend two days with the BridgeSelling team developing your Sales Playbook. From teaching to templates, you’ll get everything you need to build your playbook and transform your sales performance.
Investment: $997
What’s Included:
Two days of interactive training with Jonny & Erin.
Templates to help you immediately to build your Sales Playbook, including the strategy, scorecard and skills development plan.
Capped at 20 attendees so you can get direct feedback.
VIRTUAL or IN PERSON
Work with Jonny Holsten
Spend two days with the BridgeSelling team developing your Sales Playbook. From teaching to templates, you’ll get everything you need to build your playbook and transform your sales performance.
Investment starting at: $15,000
What’s Included:
Two days of interactive training with Jonny & Erin.
Templates to help you immediately to build your Sales Playbook, including the strategy, scorecard and skills development plan.
Capped at 20 attendees so you can get direct feedback.
FAQs
What services do you offer?We offer a range of solutions designed to meet your needs—whether you're just getting started or scaling something bigger. Everything is tailored to help you move forward with clarity and confidence.
How do I get started?Getting started is simple. Reach out through our contact form or schedule a call—we’ll walk you through the next steps and answer any questions along the way.
What makes you different?We combine a thoughtful, human-centered approach with clear communication and reliable results. It’s not just what we do—it’s how we do it that sets us apart.
“I’ve seen it firsthand. A product is strong, and marketing is driving leads, yet there’s something broken in the sales process, causing revenue to stall.”
I’ve been fortunate to work with dozens of businesses and train hundreds of sellers. This gave me a front-row seat to what kills sales. After listening to hundreds of sales calls and learning many B2B and B2C sales processes, I realized that when a sale is lost, it always comes down to one of six things. And nearly every company is functioning with major gaps across one or more of these six categories.
These insights prompted me to write my book, Fix Your Broken Sales Calls, so every business can apply the same principles that have helped our clients achieve huge sales jumps by making small changes that have a huge impact.
If you want expert help from a team that has worked with many other companies to fix revenue challenges, we would love to connect with you.
Jonny Holsten
Author, Fix your Broken Sales Calls and Founder of BridgeSelling™
Small changes can make a big difference.
In 30 Days: A startup increased close rates from 20% to 50% after changing its agenda for discovery calls.
In a 1-Day Workshop: A small business replaced endless follow-ups with one-call closes after a simple positioning change.
Your next breakthrough could look like this:
After Analyzing Their Sales Process: We helped a call center triple revenue with a new sales call strategy & team training.
In Under 90 Days: A $100m company scaled from 12 to 50+ reps with a custom hire enablement program.
How We Typically Work With Clients
Available virtually and in-person, every engagement is tailored to the size and stage of your team and the specific challenge you need to solve.
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Offered every quarter, this training is a two-day deep dive into the BridgeSelling Framework. It is perfect for solo sellers, business owners, or sales leaders struggling to create a winning sales process, giving you everything you need to develop a sales playbook that sticks. Visit this page to register.
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Intro workshops typically range from $ 5k to $15k. Designed to introduce your team to new concepts and ideas that will quickly improve sales, introductory workshops are engaging sessions that blend teaching, training, and guided discussion to level up teams as a group.
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Ranging from $15k to $45k, our 90-day Playbook Sprints blend deep discovery, playbook development, and training + enablement for companies that don’t just want a better sales process, but want to develop as communicators and sellers along the way.
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For select clients, we create custom engagements and retainers, such as sales call assessments, new-hire training programs, ongoing sales training, and advisory services for sales leaders or business owners.
Ready For a Sales Process That Works?
Here’s How to Get Started:
1.
Reach out and Tell Us About Your Situation
Fill out the contact form here and tell us about what prompted your interest in working with us.
2.
Meet With Our Team and Explore Ways to Work Together
After we review your inquiry, we’ll reach out to schedule a call with our team (Jonny or Erin). It typically takes two or three conversations to get a project in place.
3.
Get Started and Transform Your Sales Strategy, Standards, and Skills
Drastically improve close rates, shorten sales cycles, and approach selling with confidence that moves the needle.
A broken sales process is a revenue killer. And the longer it continues, the more it costs you.
But with the right frameworks, strategy, and training, you can build a sales engine you’re proud of and recoup revenue hiding in plain sight. Fast.